NK IMODE Autumn/Winter 19 Collection reflects refined, everlasting style and high craftsmanship. Ultra-sophisticated silk and lace details and exquisite silhouettes will only add to the strength you already have to bask in your everyday moments.
My Contributions & Achievement
I am responsible for the Art Direction of this Campaign. Due to the This Campaign is completed after NK IMODE Rebranding. As a starting point, it helps the brand successfully transfer its branding from a factory level to high fashion and access to its desired audiences.
AW19 New Collection Campaign
Art Director
May 2019 - June 2019
Classic sleepwear and lingerie made for self-love, featuring flattering and timeless garments in a variety of tones to show off the personal aesthetic.
Design Process
Art Director
March 2019 - May 2019
Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences fly into your mouth.
Video Moodboard & Draft
Based on the exploration aboved, I've cut a video teaser to direct the mood and draw the script to create a draft video with the music.
